Bird's. The original, and one of the UK's
best-loved dessert brands

Since Alfred Bird first formulated Bird's custard over 160 years ago, Bird's desserts have remained a firm favourite and a household name. Since creating Bird's custard, it has gone on to create a whole range of quick and easy desserts, known and loved by catering professionals and consumers alike. And now the Bird's brand has created a unique offering within the desserts category, Bird's ice cream.